Bridgestone

Remodel Drawing Sets

Situation:

 

Because most BSA auto body shops are secured through acquisitions of smaller companies, to enhance brand consistency, Bridgestone needs to roll out new branding and signage initiatives across all their locations. Given the differences in sales areas and service bay layouts from one location to the next, their team wants to confirm actual conditions before designing new signage, manufacturing new fixtures, and planning new layouts. Additionally, due to safety standards and business protocols, the BSA team requires all information to be collected in a window of only a few hours per site.

 

Solution:

 

To meet the information and timeline criteria of the BSA Team, DedON has developed a customized and streamlined process in conjunction with the BSA corporate teams. This process has seen information efficiently flow from our Field Teams to the BSA Planning Teams through to our Retail Support Teams and finally back to the BSA Marketing and Planning Teams to implement.

 

Every year, DedON Field Agents visit each selected Bridgestone location and document the existing space using a combination of CAD Drawings and 360º Photographs which our Retail Support Team then uses to create complete and comprehensive reports that align with the BSA business strategy for each location.

 

Results:

 

Bridgestone leverages the site profiles and subsequent remodel Drawings Plans provided during the implementation stage by matching their business strategy requirements against the site conditions. Because of DedON’s proven process, the BSA team is able to take the guesswork out of execution and their marketing team is able to design new signage, manufacturing partners are able to build new fixtures and planning teams are able to create new layouts, all while eliminating the uncertainty that would otherwise lead to change orders.

 

The Bridgestone store managers are thrilled by the efficiency of the entire process and the minimal disruption to their business activities. DedON and the BSA team are now exclusive partners for As-Built Drawing and Space Planning work for all new and existing Bridgestone locations in the USA.

About:

 

Bridgestone Corporation is a Japanese multinational auto and truck parts manufacturer founded in 1931. As of 2017, the company is the largest manufacturer of tires in the world. Nashville-based Bridgestone Americas, Inc. (BSA) is the U.S. subsidiary of the Bridgestone Corporation and operates the largest network of company-owned automotive service providers in the world — nearly 2,200 tire and vehicle service centers across the United States — including Firestone Complete Auto Care, Tires Plus, and Wheelworks.

 

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© Copyright 2020 DedON. All rights reserved.